Betty Lin is proud to highlight MOTHER denim + KIND Campaign.
MOTHER has teamed up with KIND Campaign, a non-profit organization that brings awareness and healing to the negative effects of girl-against-girl bullying, by collaborating on a collection of collegiate vintage-inspired “Play Nice” tees. Twenty percent of sales from this collection will be donated to KIND Campaign
We at Betty Lin find the simple message, "Play Nice", not only empowering but also an inspiring way to use fashion as a platform to further prevent girl-against-girl bullying.
Since 2009, Kind Campaign co-founders Lauren Paul and Molly Thompson, both affected by bullying throughout their youth, decided to create change by giving females a platform to speak out about this universal experience. What began as an idea for a documentary about girl-against-girl bullying ultimately became Kind Campaign, an organization that implements school assemblies, documentary screenings, interactive curriculum and Kind Clubs into thousands of schools across the globe. Through Kind Campaign’s multi-platform movement, hundreds of thousands of lives, friendships, classrooms and communities have transformed, and it has become the premier anti-bullying organization for girls.